Search engine optimization (SEO) strategies are crucial for driving traffic and improving your business’s online visibility. Simultaneously, cloud hosting is rapidly gaining traction, with small and medium enterprises (SMEs) and even large corporations increasingly adopting this technology. If you’ve already implemented SEO for your website and want to incorporate cloud hosting, here’s everything you need to know about how these two solutions work together.
We all know that a reliable cloud service allows you to access your data remotely without being restricted to a single device. Now, let’s explore the advantages of cloud hosting and how it impacts your SEO.
Benefits of Cloud Hosting for SEO
- Faster Page Loading Unorganized server infrastructure, poorly maintained server sites, and bad server locations can all contribute to slow page load times. However, cloud computing addresses these issues and enables faster page loads. In cloud computing, resources are distributed across multiple interconnected servers. To ensure smooth website operation, these isolated resources can be easily derived from servers as needed. This convenient system allows for faster page loads and better handling of traffic, which directly boosts your SEO, as search engines favor websites that load quickly.
- Unrestricted Hosting Location With cloud hosting, you don’t need to worry about server locations. Search engines consider locally hosted websites first in the results, which is beneficial for people looking for physical local businesses. However, this technique is not as helpful when you seek a web-based service that serves different geographical locations. Cloud computing solves this problem by providing abstract servers that allow businesses to expand their services globally and create multiple geo-sites cost-effectively.
- Boost in Uptime Your search engine rankings are greatly affected by website downtimes. Whenever your site is down, search engines will lower your Domain Authority (DA) rating, resulting in a lower rank on Search Engine Result Pages (SERPs). Downtimes are more frequent if you rely on a physical server, as the hardware is prone to failure. Cloud hosting is much more reliable for boosting uptime, as it backs up all your data and comprises multiple interconnected servers. If one server fails, another takes its place to keep your site up and running. With increased uptime, the keywords on your site will automatically be more likely to be recognized by search engines, thereby boosting your SEO and traffic.
- Avoid Spam Bots Spam bots are probably the most annoying thing businesses have to deal with. These bots spam your site and leave automated malicious links in the comments section, decreasing your site’s Domain Authority (DA) rating. This further lowers your ranking in SERPs, as search engines don’t consider websites that have spam links. While you can always delete these links manually, it is quite a tedious task. With cloud hosting, you don’t have to do that. Cloud computing provides a myriad of tools for protection against spam bots.
- Reliability The biggest advantage of cloud hosting is its reliability. If your site is down most of the time, your SEO ranking will be negatively impacted. However, with cloud hosting, you will receive quick help or solutions from cloud providers for any glitches or problems you might face with your site.
- Better Maintenance and Flexibility Another great thing about cloud hosting is that providers can offer better services and top-class maintenance to customers, as the IT systems, server sites, and isolated resources are situated in improved settings. Since the entire IT infrastructure is located in one place, the cloud hosting solution becomes much more cost-effective and flexible. Cloud providers can also offer various advanced tools and consoles, so clients can manage their website remotely with ease. These advanced utilities help businesses plan efficient SEO strategies.
- Mobile-Friendliness It’s obvious that most people today use the Internet via smartphones. Therefore, it is important for every site owner to optimize their website for mobile use. Compared to PCs, smartphones have less computing ability and smaller screens. With traditional servers, it can be challenging to make your website mobile-ready. In cloud hosting, providers offer advanced analytics and data to clients for effective customization of their site. With these readily available tools, business owners can easily tailor their site for mobile accessibility, which is extremely important for SEO.
- Security Malware attacks are becoming more and more prevalent each day, affecting the SEO of websites. If search engines detect malicious software on your website, your site’s ranking will be pushed down in SERPs. Cloud computing provides better security for your site from phishing, clickjacking, malware attacks, and more. Cloud providers offer top-notch security to customers to keep their data backed up and their site up and running at all times. Cloud hosting is a secure solution that provides much-needed protection to websites, so their SEO ranking remains upright.
Conclusion Cloud hosting offers numerous benefits when it comes to SEO. Compared to traditional hosting, cloud hosting can certainly boost your SEO ranking with the help of the latest technologies, maintenance consoles, and advanced tools. Every website owner should consider switching to the cloud and taking advantage of its perks in search engine optimization to increase their website’s traffic and boost their business’s visibility.
